Menu
Marketing and Sponsorship

AS Roma Announces Pasta Maker La Molisana As Premium Partner

AS Roma announced pasta-making company La Molisana as its new premium partner for the next three seasons. From the '18-19 season, La Molisana's brand will be featured pitchside, in the Stadio Olimpico's hospitality suites, at the club's home in Trigoria and on other prominent structures. The company will also teach food education in football schools. From September, La Molisana will start selling La Pasta della Roma in supermarkets. The company's trademark Spaghetto Quadrato, the Mezza Manica and the Penna Rigata will all be available for fans (AS Roma). 

BOLOGNA: Serie A side Bologna and Italian telecom Linkem partnered for the '18-19 season. Linkem will be the club's "Partner of the Future" and back-of-shirt sponsor of the playing kits at the youth academy. Linkem's brand will be featured at all matches at the Stadio Dall'Ara. The company will also give supporters unique experiences with the club and players. Bologna also announced local Renault dealer Draghetti e Moreno renewed its partnership for the '18-19 season. The carmaker now moves from premium partner to top partner. A fleet of cars will be provided to the club to be used by the directors and youth system. The Renault brand will be featured on pitchside LEDs, the big screen and in the hospitality areas at the Stadio Dall'Ara. It will also be featured on the backdrop for interviews and on the bus along with the website and social media channels (Bologna). 

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/07/23/Marketing-and-Sponsorship/AS-Roma-Molisana.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/07/23/Marketing-and-Sponsorship/AS-Roma-Molisana.aspx

CLOSE