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Marketing and Sponsorship

Marketplace Roundup: Glasgow 2018 Names Spar Int'l An Official Partner

The Glasgow 2018 European Championships announced Spar Int'l as an official partner for the event that will take place from Aug. 2-12. Spar is also the principal sponsor for the European Athletics Championships staged by co-host Berlin. Glasgow will host 12 sports across 12 venues in partnership with the city of Berlin (Glasgow 2018). 

Barcelona announced an agreement with American fashion brand Thom Browne, which will be a global sponsor for the club and an official formalwear provider for the team off the field (Barcelona). 

Ligue 1 side Stade Malherbe Caen announced Maisons Caen Construction as its new jersey sponsor in a multi-year deal. The residential construction company's logo will be featured on the front of the club's jersey from the '18-19 season (SM Caen).

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