Bundesliga Signs Five-Year Media Partnership With China's PP Sports

The Bundesliga signed a five-year exclusive media partnership for Mainland China with Chinese digital media platform PP Sports, according to Andrea Huang of YUTANG SPORTS. The partnership was announced on Tuesday at a ceremony in Beijing. PP Sports becomes the official broadcaster of the Bundesliga in the country from '18-23, holding exclusive rights to broadcast matches on TV, internet, digital and OTT. In addition to holding the broadcasting rights across all channels, PP Sports also receives the rights to "jointly produce" original Bundesliga programs and documentaries with the league. PP Sports will also function as a partner in organizing visits from Bundesliga players to China and Bundesliga trophy tours in China. This is the first time the Bundesliga will give exclusive broadcasting rights across all media platforms in any region to a Chinese digital media company (YUTANG SPORTS, 7/10).