Menu
International Football

Cristiano Ronaldo Joins Juventus In Deal Worth €100M

Cristiano Ronaldo is leaving Real Madrid to join Juventus in a transfer deal worth €100M ($117.4M), according to Murad Ahmed of the FINANCIAL TIMES. Juventus said in a statement that its contract with the Portuguese forward is for four years, until June 30, 2022. It "did not disclose the terms of his salary," however. Ronaldo and Real Madrid won four Champions League titles, two La Liga championships and three Club World Cups during his nine years with the club. Real Madrid confirmed the transfer on its website on Tuesday, saying that it granted the move "in accordance with the will and request expressed" by Ronaldo. The share price in Juventus jumped close to 6% on the news, "with investors believing Ronaldo will help market the Italian club to fans around the world" (FT, 7/10).

IMPERFECT MARRIAGE: REUTERS' Richard Martin wrote for all Ronaldo's 451 goals in all competitions and "the silverware he helped amass," his time at Real Madrid "was fraught with moments of high tension leading to Tuesday's announcement." His periodic "dalliances with leaving Real and his frequent pleas for attention at times left a bitter taste with a club that has seen many greats pass through," and led to him being "booed by his own supporters on several occasions." The fact he "did not enjoy unblighted adoration from the club despite everything he had done for them clearly annoyed Ronaldo," as did the fact that he was "not offered new bloated contracts every time he asked for them." The "first signs of an uneasy relationship" emerged when Ronaldo declared on the pitch in '12, "I'm sad and the club know why," and "they reared their head again" after the 4-1 win over Juventus in the 2017 Champions League final, when newspaper A Bola said that he "had decided to leave." Ronaldo's complaints, "said to be centered around Real's reluctance to hand him a pay rise and a perceived lack of support for him" in his legal battle against the Spanish tax authorities, got "little sympathy among fans or the Spanish media, however" (REUTERS, 7/10).

SAYING GOODBYE: SPORT reported Real Madrid blamed Ronaldo for his departure from the club. Real Madrid said in a statement that "due to the request and the wishes expressed by the player, the club agreed to his transfer to Juventus." In the statement, Real Madrid also thanked Ronaldo for his nine years with the team and said that he will "always be one of our great symbols and a benchmark for the future" (SPORT, 7/10). Real Madrid's website published a letter from Ronaldo in which he said goodbye to the club and its fans. The letter said, "I only have feelings of enormous gratitude for this club, this fanbase and this city. I can only give thanks to everyone for the love and affection that I have received. However, I believe that the moment has arrived to open a new chapter of my life and for this, I have asked the club to trade me. I'm sorry for this and I ask everyone, and especially my fans, to please understand me" (Real Madrid).

TWITTER REACTIONS: Below is a sample of tweets related to Ronaldo's move:

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/07/11/International-Football/Cristiano-Ronaldo.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/07/11/International-Football/Cristiano-Ronaldo.aspx

CLOSE