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Marketing and Sponsorship

Marketplace Roundup: River Plate Could Open Season Without Sponsor

Argentine Superliga side River Plate is playing its preseason games without a front-of-shirt sponsor, "and the club may lack such a sponsor when the season begins on July 22." The club has not played an official match without a shirt sponsor since '10. River Plate's partnership with previous sponsor BBVA expired on June 30 (CLARÍN, 7/8).

Chelsea announced Vitality as its official health insurance partner. The deal will provide Vitality members and Chelsea fans access to a number of benefits and offers including official merchandise, match tickets and matchday packages. The brand will be represented around Stamford Bridge and on the club's social media platforms (Chelsea).

The Rugby Football Union and retailer Fanatics opened Twickenham's new stadium store as part of an eight-year project to develop the RFU's global retail and e-commerce program. The new England Rugby store will be a pillar in the RFU's matchday and non-matchday fan program following investment in the World Rugby Museum and Stadium Tour operations (Fanatics).

Spanish oil company Repsol will continue as title sponsor for Honda's factory MotoGP team through the '20 season. Honda's works 500cc/MotoGP bikes "have carried the iconic orange Repsol livery" since the '95 season, making it "one of the most long-lasting current sponsorship arrangements in motorsport" (MOTORSPORT, 7/9).

Serie A side Inter Milan announced Roborock as the club's official Chinese regional partner. The parties also launched an "Inter Milan-customized robotic vacuum cleaner" as part of the agreement (YUTANG SPORTS, 7/9).

Serie A side Frosinone reached a three-year deal with Zeus Sport to become its technical sponsor. The club has been partnered with the retailer for 12 years (Frosinone).

The IPC announced Asics as an official supplier through '20. Asics will supply official sportswear and shoes for the IPC and the Independent Paralympic Athletes Teams at official events (IPC).

Bundesliga side Augsburg extended its four-year partnership with Nike by a further three years until June 30, 2021. Nike will supply matchday kits, training kits and casualwear for the first team as well as all of the club's youth teams (Augsburg).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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