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Marketing and Sponsorship

Haas Formula 1 Signs NASCAR Sponsors Peak, BlueDef

Haas drivers Kevin Magnussen (l) and Romain Grosjean (r) with Peak and BlueDef products Haas F1 Team Haas Formula 1 announced Old World Industries -- through consumer-facing brands Peak and BlueDef -- signed as a new partner of the team, marking the first time that a NASCAR industry sponsor n...

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SBJ Morning Buzzcast: May 24, 2024

A look at how the NCAA and Power 5 will pay athletes directly; MLB's attendance and ratings numbers up; Tanenbaum's vision for Toronto's WNBA franchise and WBD Sports to air some CFP games in sublicense agreement.

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