Volvo Supports Sweden With Double-Page Ad

Volvo creates double-page 'Thor's Hammer' ad to support Swedish football. Volvo

Leading up to Sweden's "win-or-go-home" game against Mexico, which Sweden won 3-0, Volvo Cars "highlighted its longstanding partnership" with the Swedish national football team, according to Cara Anderson of ADWEEK. The double-page ad featured a "visual trick" combining a stadium with the characteristic "Thor's Hammer" headlights of the Volvo V60 to "create an illusion that is both a stadium at night and the front of a Volvo." The ad was created by creative agency Forsman & Bodenfors. Art Dir Karls Risenfors said, "We realized that the headlights of the car looked pretty similar to arena lights and decided to play on that." Volvo Cars Sweden has been a partner and sponsor of the Swedish FA since '10 (ADWEEK, 6/27).