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Mediapro To Provide VAR Throughout Europe

Spanish TV group Mediapro registered the VAR brand to "provide the service throughout Europe," according to David Del Valle of ADVANCED TELEVISION. The company "received the green light" from the Intellectual Property Office to use VAR branding for 10 years. Mediapro will be the technological provider to La Liga as well as the national leagues in Mexico and Portugal. In Portugal, Mediapro will be the official provider of VAR technology during the next five seasons, carrying an investment on equipment and infrastructure of more than €1M ($1.2M) (ADVANCED TELEVISION, 6/27).

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