Marketing and Sponsorship

FIBA Signs Global Deal With Consumer Electronics Brand TCL

6.29.2018

FIBA signed a global partnership with consumer electronics brand TCL. The agreement comes into effect immediately and covers worldwide FIBA competitions until December 31, 2019. TCL has a presence in more than 160 countries worldwide. The brand, for which Neymar is an ambassador, also has partnerships with the Chinese national basketball team as well as the NBA Minnesota Timberwolves. The deal grants TCL exclusivity for home appliances including TVs, refrigerators, washing machines and ovens. The brand will also be the presenting sponsor of the Asian qualifiers' remaining four windows for next year's FIBA World Cup (FIBA).

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