Serie A side Bologna 1909 and Liu Jo confirmed an agreement for the '18-19 season. Premium fashion brand Liu Jo has been a club partner since '15-16, and has now been named Bologna's main sponsor. The company will be featured on the official kits of the first team, club staff and the employees working in the hospitality areas during home games at the Stadio Dall'Ara (Bologna 1909).
Israeli Premier League side Maccabi Tel Aviv announced a new sponsorship deal with PenguinPickUp through the '20-21 season. PenguinPickUp is a network of free and secure pick up locations for online purchases. PenguinPickUp's logo will be featured on the senior team and academy shirts. The training ground at Kiryat Stadium will be named "PenguinPickUp Training Ground" (Maccabi Tel Aviv).
The 2018 Ryder Cup named Econocom, a leading European player specializing in the digital transformation of organizations, as an official supplier. The brand will provide a range of hardware products critical to the organization of the tournament. Econocom was named the presenting sponsor of the On Course Radio Service for the Ryder Cup, which takes place at Le Golf National in Paris from Sept. 25-30 (Ryder Cup).
The ATP and Infosys renewed their technology services partnership for two years, through '20. Infosys will continue in its role as global technology services partner and platinum sponsor of the ATP World Tour, as well as the season-ending Nitto ATP Finals. The partnership leverages the capabilities of Infosys' artificial intelligence platform, Infosys Nia, to create content such as Infosys ATP Beyond the Numbers, a unique analytics series that deep dives into player performance (ATP).
ManU striker Romelu Lukaku signed a long-term partnership with Puma Football. Lukaku, 25, is the highest scorer of all time for the Belgian national team (Puma).
