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Marketing and Sponsorship

Adidas Partners With Skate Label Palace For Wimbledon Collection

London-based skateboarding brand Palace partnered with adidas to "create a court-ready collection" for Wimbledon, which begins next Monday, according to Rosemary Feitelberg of WOMEN'S WEAR DAILY. The adidas tennis by Palace collection "debuts globally" on Tuesday, and to "get the message out," pictures were taken of Palace-sponsored skateboarders along with adidas-supported tennis players Sascha Zverev and Garbiñe Muguruza. An adidas spokesperson said that as "affiliated brands," adidas and Palace are "exploring new ways of collaborating through sport." The two brands have "whipped up an assortment of items" including a white terry tracksuit with removable sleeves, an engineered polo shirt, a graphic T-shirt and two styles of shorts. For the women’s range -- a "new frontier for Palace" -- there is a dress, a tank top with shorts, T-shirt and skirt. Each garment has a "short legging in line with those worn by leading tennis stars." Rounding out the assortment are "accessories such as crew socks, and 'no-show' ones, a tie band, caps, wristbands, a white terry bucket hat, tennis balls and an umbrella." Zverev, Muguruza and Caroline Wozniacki will be among the 38 sponsored athletes who will wear the new label to compete at Wimbledon (WWD, 6/26).

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