Discovery and German TV network ProSiebenSat.1 "are pushing further into OTT, expanding their joint streaming service and targeting 10 million users within two years," according to Stewart Clarke of VARIETY. They "have also asked Germany’s other commercial and public broadcasters to join them in rolling out the free and paid-for local service" -- with exclusive TV content, movies and sport -- that can challenge Netflix and other int'l streaming companies. Traditional broadcasters and media companies "are increasingly looking at ways to work together to fend off competition" from Facebook, Apple, Amazon, Netflix and Google. In this instance, Discovery and ProSieben "will extend their previous joint efforts on the 7TV platform." Using ProSieben’s pre-existing 7TV brand, they launched a new free service together last year, "with channels and content from both partners." The expanded offering will be rebranded and launch in the first half of '19. It will feature the Eurosport Player streaming service and content from ProSieben’s Maxdome on-demand offering, which has a lineup of U.S. series and movies. The new service will have free and SVOD options (VARIETY, 6/25).
