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Ironman Partners With Facebook For Live Coverage

Ironman announced a partnership with Facebook for "unprecedented live coverage of the 2018 Ironman season," according to ENDURANCE BUSINESS. Available globally to fans on Facebook, the coverage debuted on Sunday at Ironman France and spans a total of 16 races across three continents. This includes extensive coverage of the 2018 Ironman World Championship, which will also be available on NBC Sports for fans in the U.S. In addition to the live race coverage, a 20-episode live weekly show titled "Ironman: 40 Years of Dreams," which celebrates Ironman’s 40th Anniversary, will debut on Facebook Watch on July 5 and will run through Nov. 15. Ironman will produce its live coverage for Facebook, "incorporating viewer interaction through real-time polls, fan engagement and discussion" (ENDURANCE BUSINESS, 6/22).

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