Dentsu Aegis Network Acquires Technology Platform Klip Desk

Dentsu Aegis Network acquired Klip Desk, a software business that "helps sports rights owners" measure and monetize content, according to Charlotte McEleny of THE DRUM. The business will become a part of the Dentsu Aegis Network's global sports and lifestyle group, MKTG, and will change its name to "Klip Desk, Linked by MKTG." DAN said that the deal will be "widened out to global markets," starting first in Asia. The two key services offered by Klip Desk are Klip Studios, which automates the delivery and commercialization of sports content, and Klip Logic, a tracking tool which will "establish the value and impact of sponsorship." MKTG Australia National Managing Dir Matt Connell said, "The potential here is significant; we anticipate Klip Desk could help us to capture up to 20% of unclaimed value for sponsors in this space" (THE DRUM, 6/22).