Scottish Rugby Inks Extension With Tennent's Lager

Scottish Rugby confirmed a long-term, seven-figure contract extension with Tennent’s Lager, in a move that "strengthens the beer firm’s association with all levels of the game in Scotland," according to David Gunn of the SCOTSMAN. The Glasgow brewer will continue its partnership with the Scotland national team and Pro14 sides Edinburgh and Glasgow Warriors. It ill also become the title sponsor of the country’s domestic leagues. Tennent's will take on the naming rights of the Premiership and National Leagues from the start of the '18-19 season and "will do likewise with the new Scottish Championship" from the start of the '19-20 season. The two parties "will work closely" during future Six Nations tournaments, autumn tests and the 2019 Rugby World Cup, including the matchday experience at Murrayfield. One new aspect of the deal will be pouring rights at Edinburgh’s new home ground, "subject to planning permission" (SCOTSMAN, 6/21).