A "tiny Urals brewery has produced special beers for each of the four World Cup matches taking place in Yekaterinburg," according to Mark Trevelyan of REUTERS. It is now "counting on thirsty Mexicans to come to the rescue" after making "rather too much for Uruguayans and Egyptians." Each tournament beer produced by Melody Brew "is made with two types of hops with flavors inspired by the teams" -- for example "El Dorado" for Peru and "African Queen" for Senegal. Chief brewer Alexei Saburov "is keen to dispel the notion that Russians are only interested in vodka." He said, "It’s one of a heap of cliches, like we have bears roaming the streets, it’s always cold and we go about in fur hats with ear flaps." He has produced 6,000 liters of "special World Cup beer." Sales manager Alexander Bobolev conceded that was "a mistake." But he "is relaxed about the excess, as all the beers are still on sale" and there are 25 days still to go in the tournament. In particular, he is "pinning his hopes on supporters of Mexico." Bobolev: "Whatever the Uruguayans drank, the Mexicans will drink 10 times as much, judging by how Mexico played against Germany in Moscow, and by their reputation as the noisiest fans" (REUTERS, 6/20).
