Marketing and Sponsorship

India's T20 Tour Of Ireland Lands Two Sponsors

6.20.2018

Indian online pharmacy Netmeds and cement manufacturer Dalmia Cement will be the sponsors for India’s T20 tour of Ireland, according to Salman Anjum of CIRCLE OF CRICKET. While Netmeds will be the title sponsor, Dalmia Cement will be the "Powered By Sponsor" for the series. Netmeds and Dalmia Cement are part of India-based ITW Consulting (CIRCLE OF CRICKET, 6/19). INSIDESPORT reported ITW Consulting "acquired in-ground and broadcast production rights from Cricket Ireland last month" in a deal which includes title sponsorship, on-ground and in-stadia advertising rights and broadcast production. This will be Ireland’s first int'l T20 game since the Int'l Cricket Council granted T20 int'l status to all member nations. The match will be broadcast by Sky Sports (INSIDESPORT, 6/19).

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