Marketing and Sponsorship

Cricket Australia Agrees To Partnership With Woolworths

6.19.2018

We're delighted to welcome @woolworths on board as our new partner, supporting the next generation of Australian cricketers! https://t.co/xqkHS8v4Og pic.twitter.com/EdbjXaGGaq
— Cricket Australia (@CAComms) June 15, 2018

Cricket Australia joined forces with retailer Woolworths in a new partnership that will support the next generation of Australian cricketers. Woolworths secured the naming rights for Australian cricket's highly-anticipated, entry-level program, Woolworths Cricket Blast. The new program is replacing the in2CRICKET and T20 Blast programs in schools and clubs from this season. In addition to the naming rights of Woolworths Cricket Blast, Woolworths will be involved with the Mascot Challenge, a school program for kindergarten to year two students, junior cricket formats, regional talent academies and male underage teams and championships. Woolworths will also become the official partner of the men's int'l cricket team and series and official supplier of the Big Bash League and Women's Big Bash League (CA).

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