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Marketing and Sponsorship

La Liga Signs Dongfeng Fengguang As Regional Sponsor

La Liga signed Chinese automobile brand Dongfeng Fengguang as its official China regional automobile sponsor for the '18-19 season, according to Paul Nicholson of INSIDE WORLD FOOTBALL. Dongfeng Fengguang's sponsorship activation will include the organization of a nationwide Fengguang La Liga Youth Football Challenge tournament, inviting La Liga players to visit China, establishing youth training camps for young players and selecting "promising future stars from young Chinese players" to visit and train in Spain. No value was given for the one-year deal (INSIDE WORLD FOOTBALL, 6/15).

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