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Marketing and Sponsorship

Marketplace Roundup: Man City Signs Online Broker AvaTrade

AvaTrade was previously one of the club's regional partners.MAN CITY

Man City named AvaTrade its official online trading partner in a multi-year deal. The new agreement is an expansion of AvaTrade’s previous role as the club's regional partner in China, Asia and Latin America. AvaTrade will offer its worldwide customers as well as its business partners exclusive Man City-related promotions, prizes and VIP trips to Etihad Stadium (Man City).

Tottenham named Hotels.com its official accommodation partner. The deal will begin with the '18-19 season. Hotels.com will have a presence across digital signage at the team's stadium and on its website and digital channels (Tottenham).

Sponsorship and hospitality platform iXpole agreed to a partnership with business accelerator Gumption to target sports clubs in Europe. Gumption will provide its entrepreneurial framework and "inject capital into iXpole to enable the Hasselt-based company to increase its development capacity" and grow its sales and marketing strategy abroad (SOCCEREX, 6/12).

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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