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Marketing and Sponsorship

Arsenal Signs £1M Deal With Jay-Z's Tidal

Arsenal signed a £1M ($1.34M) deal with Jay-Z's music streaming service, Tidal, according to Dave Fraser of THE SUN. Club members "can now access Tidal's extensive music library," with Danny Welbeck, Héctor Bellerín and Reiss Nelson "already joining forces" to share their playlists. Arsenal's Platinum and Gold members will receive a six-month subscription to Tidal's "Hi-Fi" service. Meanwhile, Silver and Red members will be given access to the "Premium" service. Tidal is a subscription-based service "much like Spotify." It is the "brainchild" of Jay-Z, "who got famous pals Kanye West, Rihanna and Daft Punk on board" to publicize the company (THE SUN, 6/11).

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