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Marketing and Sponsorship

Middlesbrough Signs 'Record-Breaking' Deal With 32Red

League Championship side Middlesbrough signed a three-year deal with online casino 32Red, according to SOCCEREX. The company secured primary sponsorship of the club's playing kit and replica shirts through '20-21. Although no figures have been released, the deal with 32Red was described by the club as "record-breaking." As a result, the Ramsdens currency brand, which had been the front-of-shirt sponsor since the '11-12 season, will "move to the back of the playing kit for the next two years," becoming Middlesbrough’s foreign exchange partner. In addition, online betting website Unibet also agreed to a deal to have its branding featured on the club’s training kit and replica trainingwear. Like 32Red, Unibet is part of the Kindred Group, which is based in Gibraltar (SOCCEREX, 6/11).

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