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Marketing and Sponsorship

Marketplace Roundup: French Football Federation Renews With KFC

The French Football Federation renewed its sponsorship with fast food chain KFC. The deal will see KFC sponsor French football for the next five years, through '23. KFC also expanded its partnership to include the men's and women's Coupes de France (FFF).

The Evolution Championship Series (Evo) -- the largest fighting game tournament of the year -- announced a partnership with Japanese developer Cygames. The developer will become a presenting partner of Evo 2018 and "will have a dedicated booth at the tournament to showcase its digital card game Shadowverse" (THE ESPORTS OBSERVER, 6/7).
For more coverage of the business of esports, visit our partners, esportsobserver.com.

The Irish women’s field hockey team announced finance automation software provider SoftCo will sponsor the team for the 2018 World Cup in London. The sponsorship includes the upcoming "SoftCo Series" World Cup preparation matches against Canada taking place in Pembroke Wanderers Hockey Club on June 15 and 16 (HOOK HOCKEY, 6/6).

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PODCASTS

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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