Lufthansa Takes Down World Cup Ad Shot In Kiev

With Ukraine and Russia in a "territorial stand-off ahead of the World Cup," Lufthansa "has struck up tension after it was revealed to have shot its ad for the tournament in Kiev" instead of Moscow, according to John McCarthy of THE DRUM. The German airline apologized on Monday for running the World Cup promotional video called "Wie in Rio" on social media. Viewers "were quick to note" it was filmed in Ukraine. The ad "showed two enthusiastic German fans trying to make the most of their time in Moscow." Lufthansa said in a statement, "We sincerely regret and apologise for this that is why Lufthansa at the weekend already removed the video from all social media platforms." It added that the ad was shot in Kiev for "logistical reasons" (THE DRUM, 6/6).