Lionel Messi Featured In Animated Biopic For Gatorade

Gatorade’s new animated film, "Heart of a Lio," features Lionel Messi in animation, "telling his life on the pitch leading up to the World Cup," according to Kyle O'Brien of THE DRUM. The film tells the "inspirational story" of how Messi "has faced obstacles his entire life, but has never forgotten" a consistent internal mantra: "If you have a dream to chase, nothing can stop you." The four-plus-minute film from Gatorade "tells the story of the challenges and triumphs" that have led Messi to where he is today. At the start of the film, an infant animated Messi shows football "prowess early on by kicking away his tears." The film then follows him as a youth player. That "joy is counteracted when we watch as the young Messi is told he has a growth defect." As he ponders his future, "he is visited by a future version of himself who tells him not to give up on his dream." The film was created by TBWA\Chiat\Day Los Angeles with Gizmo as the animation production company (THE DRUM, 6/5).