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Marketing and Sponsorship

Marketplace Roundup: RB Leipzig, Pÿur Announce Sponsorship Deal

Bundesliga side RB Leipzig announced a sponsorship deal with Germany's third-largest cable operator, Pÿur. The Berlin-based company will serve as the club's "new national partner." Pÿur will receive "TV-visible advertising space" and its branding will be featured in the upper tier of the Leipzig Red Bull Arena. The duration and financial terms of the agreement "have not been disclosed" (SOCCEREX, 5/29). 

Tough Mudder will enter a content partnership with social media company UNILAD for the duration of the '18 U.K. event season. Tough Mudder event content will be featured across UNILAD's social channels (Tough Mudder). 

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SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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Sports Media Podcast April 24 Whos Up Whos Down

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Sports Media Podcast April 17 2024 The Big Get Molly Solomon

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Sports Media Podcast March 27 2024

29 mins

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