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Marketing and Sponsorship

Marketplace Roundup: Arsenal Partners With Visit Rwanda

Arsenal announced a three-year partnership with the Rwanda Development Board as the club unveiled its '18-19 kit. The Visit Rwanda logo will be featured on the left shirt sleeve of all Arsenal's teams next season as the company becomes the club's official tourism partner (AFRICA NEWS, 5/23).

A-League side Sydney FC agreed to a partnership making AETOS Capital Group its principal partner for the 2019 Asian Football Confederation Champions League (AETOS Capital Group).

The Glasgow 2018 European Championships named Strathmore Water an official partner. The company will supply water to roughly 3,000 athletes at the event (Glasgow 2018).

The Indonesian Olympic Committee will receive 5.25B IDR ($370,000) from int'l paper product company PaperOne "to support the athletes competing" in the 2018 Asian Games (JAKARTA GLOBE, 5/23).

Herbalife Nutrition renewed its multi-year sponsorship of Cristiano Ronaldo, which began in '13, until '21. The company will maintain the exclusive rights to promote Ronaldo in connection with the nutrition, wellness and sports performance products category (Herbalife).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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