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Marketing and Sponsorship

Marketplace Roundup: Arsenal Partners With Visit Rwanda

Arsenal announced a three-year partnership with the Rwanda Development Board as the club unveiled its '18-19 kit. The Visit Rwanda logo will be featured on the left shirt sleeve of all Arsenal's teams next season as the company becomes the club's official tourism partner (AFRICA NEWS, 5/23).

A-League side Sydney FC agreed to a partnership making AETOS Capital Group its principal partner for the 2019 Asian Football Confederation Champions League (AETOS Capital Group).

The Glasgow 2018 European Championships named Strathmore Water an official partner. The company will supply water to roughly 3,000 athletes at the event (Glasgow 2018).

The Indonesian Olympic Committee will receive 5.25B IDR ($370,000) from int'l paper product company PaperOne "to support the athletes competing" in the 2018 Asian Games (JAKARTA GLOBE, 5/23).

Herbalife Nutrition renewed its multi-year sponsorship of Cristiano Ronaldo, which began in '13, until '21. The company will maintain the exclusive rights to promote Ronaldo in connection with the nutrition, wellness and sports performance products category (Herbalife).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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