Andy Murray Invests In App Aiming To Increase Popularity Of Tennis

Andy Murray "has thrown his weight behind a new app" that will make it easier for people to play tennis, according to Alistair Hardaker of BUSINESS CLOUD. The Deuce app allows players to be matched with "coach-led sessions and courts at nearby participating clubs or parks." Matt Willcocks is the "brainchild" behind Deuce and described it as being the "Airbnb for tennis with the simplicity of Uber." Deuce is one of 30 start-ups in Murray's "expanding business investment portfolio." He said, "We need to fill empty courts with people playing more often and Deuce uses today’s technology to do this in a simple, welcoming and affordable way." The company describes the app as a "virtual" home for tennis and hopes it will play a "key role in growing the popularity of the sport in Great Britain and across the globe" ahead of Wimbledon. Willcocks, 45, is the former tennis director at Gosling Sports Park, the largest tennis facility in England (BUSINESS CLOUD, 5/21).