Hampshire County Cricket Club announced a three-year sponsorship deal with British energy supplier Utilita ahead of the '18 white-ball campaigns. Utilita's logo will be placed on the back of the club's Royal London One-Day Cup and T20 Blast playing shirts as well as branding and advertising in a number of locations across the Ageas Bowl. An additional three-year deal was agreed for the Hampshire-based company to become the Ageas Bowl's energy supplier and an official partner (Ageas Bowl).
La Liga side Real Betis renewed its partnership with CaixaBank through ’20-21. The bank will remain an official sponsor of Real Betis as well as its financial partner. The club’s partnership with CaixaBank dates back to ’95 (Real Betis).
The Indian Olympic Association made sports apparel brand Li-Ning the Indian team's official sports apparel partner through the Tokyo 2020 Olympic Games. Li-Ning will provide Indian athletes and officials sports competition and training apparel, leisurewear and footwear for the Asian Games 2018, 2018 Summer Olympic Youth Games and 2020 Olympics (FIBRE 2 FASHION, 5/20).
The Ghana FA sealed a five-year sponsorship deal with Zylofon Media to become the headline sponsor of the Ghana Premier League, which will now be officially known as "Zylofon Cash Premier League." According to the GFA, the deal is worth $10M (JOY ONLINE, 5/17).
Your Golf Travel re-signed former World No. 1 golfer Lee Westwood as an ambassador and "Chief Golf Holiday Officer" for a further three years. Westwood will help YGT promote trips to various golf destinations including packages to The Masters, The Open Championship and the Ryder Cup (YGT).
