Marketing and Sponsorship

IIHF World Championship Partners With SportConcept

5.22.2018

The #IIHFWorlds will have a new merchandise partner from next year. Delighted to announce this new partnership with SportConcept #AllAboutIceHockey https://t.co/LaTLzWEfpU pic.twitter.com/IF8CvLn6WD
— Infront (@infrontsports) May 20, 2018

The Int'l Ice Hockey Federation World Championship will have a new official merchandise partner from '19 after signing a three-year deal with SportConcept, which will provide all merchandise for the annual global winter sport event. The new contract -- negotiated by Infront -- was formally announced at the 2018 IIHF Ice Hockey World Championship, which took place in Copenhagen and Herning, Denmark. The company takes over from current merchandise partner "NeH." The 2019 IIHF World Championship will take place in Slovakia, followed by the '20 edition being staged in Switzerland and the '21 event in Belarus and Latvia. SportConcept will be the merchandise provider for all three tournaments (Infront).

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