Marketing and Sponsorship

European Tour Signs Three-Year Deal With Hilton

5.22.2018

The European Tour named Hilton an official partner for the next three years. Hilton has previously been a supplier to the European Tour and will now sponsor the BMW PGA, BMW Int'l, Scottish Open and Italian Open in '18. Initiatives included in the new deal will include a revamp of the European Tour's "Hilton Golfer of the Month" activation to allow fans to vote for a winner, naming rights to the European Tour's annual "Golfer of the Year" award and activation at each tournament during a "Hole in One" competition. The European Tour and Hilton will also collaborate on a new "Life on Tour" podcast, which will be launched later this year. Under the new agreement, Hilton will utilize the European Tour's content and digital platforms to help drive brand awareness (European Tour).

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