Bayern Munich launched FCB Digital & Media Lab, a new multimedia subsidiary that will work to hone the club's digital expertise and offer data and media-related services to third parties. The club said that the new unit will be operational from the start of the '18-19 season, with Stefan Mennerich, the club’s director of media, digital & communication, assuming the role of managing director. FCB Digital & Media Lab will incorporate Bayern’s existing editorial activities across social media, website, TV and print, as well as its production, digital marketing, CRM, digital and IT and technology divisions. It will also operate FC Bayern TV Live, the club’s dedicated TV channel. The management, editorial activities and production team of FCB Digital & Media Lab will be housed at Bayern’s training facility. The establishment of the subsidiary is a continuation of "FC Bayern Digital 4.0," a project launched in '16. As well as updating the club’s digital and online platforms, the project has sought to advance Bayern’s knowledge and in-house expertise in technology, with the team having previously set up its own data processing center in partnership with its main sponsor, Deutsche Telekom, and dedicated software and IT infrastructure in association with partner SAP (Bayern Munich).
