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Twitch Adds 24/7 Traditional Sports Channel With Stadium

Twitch announced a partnership with Stadium, a "traditional sports network" featuring American college football, basketball and Olympic sports, according to Trent Murray of THE ESPORTS OBSERVER. Twitch will broadcast the Stadium Sports Network on a dedicated channel, which will be live 24 hours a day, seven days a week. Stadium will also "provide a second channel designed for co-streaming, allowing other streamers the opportunity to provide their own commentary over Stadium content." Stadium launched in '17 and is owned by a conglomerate of entertainment and sports enterprises, including Sinclair Broadcast Group, the NHL and the PGA Tour. Twitch has been "steadily increasing" its traditional sports coverage. Stadium is the platform's second 24/7 sports channel, following Eleven Sports, which debuted in March (THE ESPORTS OBSERVER, 5/16).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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