Man City and QNET partnered to launch the Women's Super League 1's first sleeve partnership. The deal was formally announced at the annual VCON conference in Malaysia. In addition to the sleeve sponsorship, the partnership includes a series of co-branded fan content, a matchday LED presence, exclusive fan competitions and bespoke digital activations with players (Man City).
Bayern Munich and the Häfele Group announced a partnership in which the company becomes the official regional home improvement partner for Thailand, Vietnam, India, Bangladesh, Myanmar and Sri Lanka. The cooperation includes the use of trademark rights, meet and greets with former Bayern players and fan trips to the Allianz Arena (Bayern Munich).
Bundesliga side Cologne extended its contract with RheinEnergie, which will remain a partner through '24. A separate deal was also made to extend the company's stadium naming rights. The energy provider will maintain its stadium naming rights through '24. RheinEnergie will remain engaged with the U21 team, the Kids-Club and the training ground (Cologne).
Electronic Arts partnered with Coca-Cola to launch a qualifier tournament in Russia for its FIFA 18 Global Series. The soft drink company will be the official sponsor of the Russian Interactive Football Cup. The deal was brokered by VY Esports, a consulting startup working with esports brands and event organizers (THE ESPORTS OBSERVER, 5/7).
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Formula E partnered with Voestalpine for two years. The company will be the main sponsor of European Formula E racing starting with the '18-19 season (Voestalpine).
The Asian Football Confederation announced ball manufacturer Molten as its official match ball supplier. Molten will be the official match ball supplier for the AFC's national and club events, including the AFC Asian Cup UAE 2019 (AFC).
Matchpoint Agency joined Lagardère Plus, the global partnership marketing agency of Lagardère Sports & Entertainment. The Matchpoint Agency team will serve as the charity events and management arm of Lagardère Plus and will offer additional event and production capabilities alongside Rooftop2 Productions (Lagardère Plus).
