The deal will run through '23 and is believed to be worth roughly €1M ($1.19M) per year.GETTY IMAGES
The Dublin GAA and insurance firm AIG renewed their partnership for a further five years, according to the IRISH INDEPENDENT. The current deal was due to expire in November "but the new pact means that by the time the extended arrangement comes to an end," AIG will have sponsored all four codes in Dublin for 10 years. AIG will also sponsor the new AIG Performance Centre at Parnell Park, which is "due to be fully developed this month and will be open for use to both club and county players from right across Dublin" (IRISH INDEPENDENT, 5/8). In Dublin, Ian O'Riordan reported like the original deal, believed in Nov. '13 to be worth around €4M over the five-year period, the sponsorship covers the men's senior football and hurling teams and also the women's football and camogie teams, plus all underage teams. AIG was the first sponsor to "bring the codes under the umbrella of one sponsor in Dublin" in the deal that Dublin GAA CEO John Costello helped broker. It is "by far the biggest intercounty sponsorship deal of all time" (IRISH TIMES, 5/8).
