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Marketing and Sponsorship

Marketplace Roundup: World Archery Extends Deal With Longines

World Archery extended its partnership with Swiss watch company Longines. The agreement will see Longines continue its role as the "official timing and scoring sponsor for the Archery World Cup and World Archery Championship," which it has backed since '08. As part of its role, Longines also awarded timepieces to the winners of several World Archery tournaments (INSIDE THE GAMES, 5/7).

Versace is "trying to cash in" on the World Cup hype by unveiling a new football shirt as part of its spring/summer '18 collection. The plain white jersey features a few narrow pinstripes and a couple of embellished crests on the chest -- "all for the low, low price of just" $695 (ESPN.com, 5/7).

German Hockey League (DEL) side Adler Mannheim extended its partnership with energy company MVV for four years. The extension will last through the '21-22 season (Adler Mannheim). 

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