FA Hoping For Lead Sponsor Of Revamped Women's Super League

Organizers expect the Women's Super League to land a title sponsor soon.getty images

The FA is "hopeful of securing a lead sponsor for the revamped Women's Super League, although one may not be in place by next season," according to Tom Garry of the BBC. But FA Head of Marketing & Commercial for Women's Football Marzena Bogdanowicz said that women's sport can no longer simply be seen as a "bolt-on" for financial backers of men's sport. The top four tiers -- run by the FA -- have been restructured for '18-19. The new leagues' names "could have title sponsors but no deals have been agreed." Bogdanowicz: "I would rather make sure we have the right partner, with the right long-term benefit for the game, than to rush anything through for September." She added, "There's a chance for someone to come forward across all different areas. We're looking at the Women's Super League and all the other tiers. They're all separate propositions" (BBC, 4/26).