All Blacks Help AIG Promote Diversity In Japan

American insurance firm AIG is "stepping up its efforts to call out discrimination and prejudice of any form in Japan" with the help of the New Zealand national rugby teams, for which it is a sponsor, according to Shawn Lim of THE DRUM. The campaign, which is part of its "diversity is strength" movement, involved AIG designing a new jersey for the All Blacks, with the help of TBWA/Hakuhodo, which is "black on the surface and reveals the colors of the rainbow when it is stretched." The All Blacks and the Black Ferns appeared in a film for the campaign, "which is an extension of an online movie" from '17 called "#TackleTheRisk" (THE DRUM, 4/24).