La Liga Rejects Sky Sports' £18M-Per-Year Bid For Rights
Sky Sports’ rights deal for Spanish football, which has run for more than two decades, "is in danger of breaking down," according to Charles Sale of the London DAILY MAIL. Pundits on Sky’s La Liga coverage are "exploring other opportunities because they fear the contract will not be extended." It was thought BT Sport had "snatched" the Spanish rights three years ago, only for Sky, which had just lost Champions League games to its rival, to raise its offer to £18M a year. That "will not happen again" because Sky -- "owing to soaring Premier League costs" -- now sticks "rigidly" to offering what it believes a rights deal is worth to it. It is understood La Liga "rejected Sky's bid" of less than £18M a year for what is "regarded as the most important foreign football package" (DAILY MAIL, 4/17).