EPL side Huddersfield Town's main sponsor, Ope Sports, is "getting behind" the club's Premier League "survival fight" with subsidized travel to Chelsea. The global betting brand is helping the club provide discounted coach travel tickets for the contest for just £1 ($1.43) (HUDDERSFIELD EXAMINER, 4/16).
Mitsubishi Motors will sponsor TV3’s sports updates on 3News, Ireland AM and Weekend AM. The company will receive 10-second stings "going in and out of all sport updates" across the channels. It is the first sponsorship that the company has entered with TV3 (AD WORLD, 4/13).
Real Madrid signed a licensing contract with MY Imports USA for new product lines including first aid products, joint supports, razors, hand sanitizer and water bottles. The company has full licensing and distribution rights in the U.S. and Canada for these items (MY Imports USA).
Premier League side Crystal Palace partnered with GambleAware to address concerns about gambling-related harm within football. The club and the charity teamed up to produce advertisements and promotion materials to raise awareness of the risks of gambling. Messages, which will be visible to spectators on the ground and to viewers at home, will appear across the perimeter of the pitch and on screens throughout the stadium (Crystal Palace).
European League of Legends team Unicorns of Love extended its partnership with drinks manufacturer eNgage through the Summer Split Finals 2018. The cooperation continues to revolve around natural performance-increasing drinks eNgage and diseNgage. Lagardère Sports helped secure the deal (Lagardère Sports).
World Rugby appointed Mitsubishi Estate Co. Ltd. as a Rugby World Cup 2019 official sponsor (real estate category). The company will play a significant role in the tournament's promotion (RWC).
A U.K. National Health Service mental health and well-being campaign targeting previously hard-to-reach young men has "chalked up a digital first," by placing geo-targeted ads in PC game Football Manager. Ads promoting MindMate, a service which helps young people in Leeds, "will be displayed via clickable on-pitch ads during game simulations." The campaign is being geo-targeted so that only players in Leeds will see the promotion, "marking the first time that the NHS has used such tactics" (THE DRUM, 4/13).
