Tottenham extended its agreement with Fun88 as its official betting partner in Asia and Latin America. The club and Fun88 will work together to engage with Asian and Latin American sports fans through a range of activities. Tottenham has close to 200 million followers across the regions (Tottenham).
Formula E named IT and engineering firm Modis an official partner. The deal was announced on the eve of the first-ever Formula E race in Rome on Saturday. Modis will empower Formula E to deliver innovation in electric vehicle technology. The company will support the development of Formula E's professional staffing and solutions for IT and engineering (Formula E).
General Mills snack brand Nature Valley doubled down on its Lawn Tennis Association partnership. For the next three years, the brand will be the title sponsor at ATP and WTA events in Nottingham, Birmingham and Eastbourne. The events have been rebranded as the Nature Valley Open, the Nature Valley Classic and the Nature Valley Int'l, respectively. The brand came into the LTA as official snack bar sponsor in '16 (THE DRUM, 4/13).
UEFA appointed ticketing engagement platform SecuTix as its ticketing software license provider from '18-21. UEFA will handle all ticketing and hospitality sales through the SecuTix system (UEFA).
