ISB To Sell Broadcast Rights For 2019 European Games

The European Olympic Committees announced Int'l Sports Broadcasting SL (ISB) was appointed to sell the broadcasting rights for the second successive European Games, which will be held in Minsk, Belarus, from June 21-30, 2019, according to AROUND THE RINGS. The announcement "follows a highly successful partnership" between ISB and EOC at the inaugural European Games in Baku in '15. The Baku 2015 Opening Ceremony was watched live in 120 countries and the Games were broadcast across 145 countries around the world. There was a global reach of over 820 million people, with "every broadcaster showing an average of 5-6 hours of live coverage each day." A "key" feature of the second edition of the Games is the exclusive "new-look" mixed gender athletics event, “Dynamic New Athletics.” The event was designed in collaboration with European Athletics to "appeal to a wider television audience" (AROUND THE RINGS, 3/15).