Marketing and Sponsorship

Kings XI Punjab Signs Kent RO As Title Sponsor For Upcoming Season

3.14.2018

Indian Premier League side Kings XI Punjab named Indian water purifier brand Kent RO Systems its title sponsor for the upcoming season, according to PUNJAB NEWS EXPRESS. Kent RO will occupy the leading position on Kings XI’s playing jersey. The brand "has also tied up with Star Sports exclusively" for the 11th season of the IPL, when the "extra innings will be powered by Kent RO." Kent earmarked a budget of Rs 50 crore ($7.5M) for this season of the IPL (PUNJAB NEWS EXPRESS, 3/13). INSIDE SPORT's Ashish Khanna reported personal care brand Fena is among the principal sponsors of Kings XI Punjab for the '18 IPL season. Fena's logo will be visible on the Kings XI jersey and merchandise. The brand will also benefit from an in-stadium presence on matchdays and significant brand exposure at Kings XI Punjab’s home ground (INSIDE SPORT, 3/13).

PREVIOUS Crystal Palace Chair Says Club Could Sell Naming Rights To Selhurst Park NEXT Marketplace Roundup: Adidas Opening Stadium-Inspired Store

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/03/14/Marketing-and-Sponsorship/Kings-XI-Punjab-Kent-RO.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/03/14/Marketing-and-Sponsorship/Kings-XI-Punjab-Kent-RO.aspx