Marketing and Sponsorship

Kings XI Punjab Signs Kent RO As Title Sponsor For Upcoming Season

3.14.2018

Indian Premier League side Kings XI Punjab named Indian water purifier brand Kent RO Systems its title sponsor for the upcoming season, according to PUNJAB NEWS EXPRESS. Kent RO will occupy the leading position on Kings XI’s playing jersey. The brand "has also tied up with Star Sports exclusively" for the 11th season of the IPL, when the "extra innings will be powered by Kent RO." Kent earmarked a budget of Rs 50 crore ($7.5M) for this season of the IPL (PUNJAB NEWS EXPRESS, 3/13). INSIDE SPORT's Ashish Khanna reported personal care brand Fena is among the principal sponsors of Kings XI Punjab for the '18 IPL season. Fena's logo will be visible on the Kings XI jersey and merchandise. The brand will also benefit from an in-stadium presence on matchdays and significant brand exposure at Kings XI Punjab’s home ground (INSIDE SPORT, 3/13).

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