Barcelona, Nike Launch 'The Ball Makes Us More' Campaign

Barcelona and Nike launched a new campaign titled "The Ball Makes Us More," which features players from the men’s and women’s teams and fans of the club. The idea is to present the club as the soul of the city and showcase how everyone is united by Barcelona's style of play. The campaign coincides with the 20th anniversary of the partnership between Nike and Barcelona. The accompanying film was directed by Wally Pfister, who won the 2010 Academy Award for Best Cinematography for "Inception." The original music for the campaign was composed and performed by Catalan percussion band Kaboom, featuring special guest Rosalía, the Barcelona-born Latin Grammy nominee. The voiceover is by actor Carles Francino, who is well-known for being a Barça supporter. The film also features 20 Barça supporters as extras (Barcelona).