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Marketing and Sponsorship

ESL Adds Vodafone, Betway To Event Sponsorship Portfolio

ESL announced two new sponsors for its multi-game esports event, Intel Extreme Masters, according to Trent Murray of THE ESPORTS OBSERVER. The partnership with Vodafone is "specifically for the Intel Extreme Masters World Championship Katowice," as announced by ESL. While Vodafone's partnership with ESL is "currently limited to IEM Katowice," Betway's partnership "will cover multiple events," including IEM Katowice, ESL One and both '18 seasons of the ESL Pro League. The online bookmaker sponsored ESL One Cologne in '17, as well as the ESL Pro League. The betting company will "continue its partnership with the ESL Pro League for Season Seven and Season Eight," taking place in May and December. Betway is also a sponsor for Ninjas in Pyjamas (THE ESPORTS OBSERVER, 2/26).

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