Discovery engaged more people, on more screens than ever before across Europe during the 2018 Pyeongchang Olympics. Approximately 58% of the population watched on free-to-air and pay-TV in Discovery's top 10 markets across Europe on its own channels and those of its partner broadcasters, with a record of over 90% TV audience share achieved achieved in Sweden and Norway. A record-breaking 76 million users watched the Games online, on social and through the Eurosport app. For the first time, Discovery aggregated data across all platforms using a new measurement methodology endorsed by the IOC. The three metrics together capture Total Video, the new "TV," across free-to-air, pay-TV, online and social for the company's platforms and those of its partners. Discovery's reach included:
- 4.5 billion video views -- each individual program or video viewed.
- 1.7 billion hours of video -- every moment of the Games viewed.
- 386 million users -- culmulated number of people viewing.
- 8.1 million engagements -- interactions across all of Discovery's digital and social media properties, incorporating the number of likes, shares and comments on all digital properties and social platforms.
ENGAGING THE YOUTH: Discover and Eurosport's digital-first delivery saw a record-breaking reach of 76 million across Discovery's integrated Eurosport App, Eurosport.com, Eurosport Player and owned and operated social media platforms. The integrated Eurosport App and Eurosport.com was used by 15 million people during the course of the Games (Discovery).
