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Marketing and Sponsorship

Bayern Munich Names Qatar Airways A Platinum Partner

Bayern Munich confirmed Qatar Airways will replace Lufthansa as one of its sponsors, "expanding the German club’s business links with the tiny Gulf state," according to the AFP. Qatar Airways signed a five-year deal as "platinum partners," the level below Bayern’s main sponsors adidas, Telekom, Audi and Allianz. The Qatar Airways logo will appear on the team's shirt sleeves. According to Frankfurt-based newspaper FAZ, the new sponsorship deal will earn Bayern more than the €10M ($12.3M) it received annually from Hamad Int'l Airport (AFP, 2/20).

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