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Rich Energy Reportedly In Talks To Buy F1 Team Force India

Force India recorded a fourth-place finish in '17.

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British energy drinks company Rich Energy is reportedly in talks to buy Formula 1 team Force India, according to Craig Hope of the London DAILY MAIL. The brand is reportedly leading a consortium that is in negotiations over a deal worth around £200M ($278.5M). Silverstone-based Force India finished fourth in last year's Constructors' Championship but the team "is expected to be sold," with Indian Owner Vijay Mallya "fighting extradition back to his home country amid allegations of money laundering." Rich Energy -- whose shareholders include former Newcastle United and England midfielder Rob Lee, who is also a company ambassador -- was founded by CEO William Storey. The company already has a number of partnerships within F1, including the Monaco Grand Prix. It also has deals to supply drinks for West Ham United Ladies and Hilton Hotels (DAILY MAIL, 2/20).

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